Buildtheengine.

Enterprise sales strategy for companies and founders. Deepest expertise: professional services.

Book a free fit call Which service fits you?

The long cycle, mapped

First meetingDiscoveryChampionCommitteeProcurementSigned

Law firms+Accounting+Consulting+Wealth management+Private equity+Venture capital+Private credit+Fund administrators+Enterprise IT+Founders+Law firms+Accounting+Consulting+Wealth management+Private equity+Venture capital+Private credit+Fund administrators+Enterprise IT+Founders+

You sell into large organizations

Long cycles. Big committees.

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You're an early-stage founder

Fundraising is sales. So is everything else.

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For companies

Selling into large, cautious organizations

Go-to-market diagnostic

2 weeks

Review of target customer, messaging and pipeline
Interviews with your team and select customers
Written findings and a prioritized 90-day plan

Messaging sprint

3 weeks

Positioning by buyer and buying committee role
Core narrative, talk track and email copy
Objection handling for risk-averse buyers

Enterprise sales playbook

4–6 weeks

Stages, exit criteria and deal reviews
Navigating procurement and security reviews
Rep training and handoff session

For founders

Fundraising, sales motion and your first process

Fundraising outreach plan & training

2–3 weeks

Building a target list of the right investors
Tailored messaging and a follow-up rhythm
Hands-on training so you can run it yourself

Finding your sales motion

2–3 weeks

Ideal customer and first-customer strategy
Direct, partner-led or product-led: what fits
Sales best practices: discovery, demos, proposals, objections

Your first sales process

3–4 weeks

Defined stages and what to track
Pipeline habits that scale
When and how to make your first sales hire

For both

Workshops & talks

Half or full-day sessions for sales teams, founders and accelerators.

About Randi Lynn

Lawyer by training.
Seller by choice.

Corporate lawyer turned VP of Sales in legal tech. Short, fixed-scope engagements that leave your team running on its own.

Start with a free fit call.

30 minutes. Fixed price. Clear scope.

Book a call